dart is a company that has struggled a lot with public image, these campaigns challenge that, with a goal of making DART SEEM safe, affordable, and sustainable.

#darttoit is a campaign to promote transportation through dart on social media, specifically short-form video platforms like Tiktok, YT shorts and Instagram.

The campaign would feature local creators and influencers making videos in a mini-travel vlog format, highlighting trendy businesses and attractions that are accessible through the DART system. This would also allow for partnership with local businesses, which would lead to mutual exposure and would also help dart build a sense of community. Dart and the businesses could also use this for promotional purposes, for example discount on a product with the purchase of a DART ticket.